BRAND AS MYTHOLOGY
“A brand is just a universe that got good at returning calls.”
Personal branding is reframed as world-building: recurring symbols, recurring phrases, recurring emotional palette. The “logo” becomes the least interesting part.
“A brand is just a universe that got good at returning calls.”
Personal branding is reframed as world-building: recurring symbols, recurring phrases, recurring emotional palette. The “logo” becomes the least interesting part.